DRORI, Gili. Branding Universities: Trends and Strategies. International Higher Education, [S. l.], n. 71, p. 3–5, 2013. DOI: 10.6017/ihe.2013.71.6083. Disponível em: https://www.ejournals.bc.edu/index.php/ihe/article/view/6083. Acesso em: 29 apr. 2026.